唤醒引领，生而不同 | 柏冉工厂展厅升级

唤醒心灵

体验物质及抽象现象背后的精神实质

——康定斯基

Awaken the mind

Experiencing the spiritual essence behind material and abstract phenomena

——Kandinsky

想过也许会震撼

没想过会被惊叹！

I thought it might shock me

I didn't expect to be surprised!

也许在大多数人眼中，

柏冉BORAN/CASA的诞生只是为了适应这个时代的变化，

殊不知，这恰当的暴露出我们狭隘的目光。

探索、创新、唤醒、引领

自品牌创立至今，不断探索与改变

从个性、定制、满足不同来切入用户群体，

通过创新与引领，

拥有了自己与众不同的市场定位，

所以，柏冉BORAN/CASA不仅仅是在全力以赴的实现我们的需求，

同时也是在创造一种共鸣的状态，

相互产生认同感，才能相互信任。

Maybe in the eyes of most people,

Boran / Casa was born just to adapt to the changes of the times,

However, this appropriately exposes our narrow vision.

Exploration, innovation, awakening and leading

Since the establishment of the brand, continuous exploration and change

Cut into the user group from personality, customization and satisfaction,

Through innovation and guidance,

It has its own unique market positioning,

Therefore, Boran / Casa is not only striving to meet our needs,

It's also creating a state of resonance,

Only by mutual identification can we trust each other.

生而不同                 Born different

人类从未停止对未来时尚的探索，

对于空间艺术的追求与鉴赏，

不仅仅是停留在视觉效果与情怀上，

而是开始追求沉浸感、体验感…

柏冉BORAN/CASA坚持以引领消费需求为目标导向，

不断创新和变化进行满足消费需求，

形成完善的发展生态系统，

以保证品牌在市场上的稳定性和独特性。

Human beings never stop exploring the future fashion,

For the pursuit and appreciation of space art,

It's not just about visual effects and feelings,

But began to pursue immersion, experience

Boran / Casa adheres to the goal orientation of consumer demand,

Fast response to today's consumption rhythm,

Constantly adjust and innovate according to market demand and changes,

To form a sound development ecosystem,

To ensure the stability of the brand in the market.

同时打造高度精准的群体定位，

将品牌个性化，形象化，品牌传播渗透化，

展厅的升级也将是品牌里程碑式的全新突破。

At the same time, it creates a highly accurate group positioning,

Make the brand personalized, visualized and permeated,

The upgrade of the exhibition hall will also be a brand milestone breakthrough.

初步入展厅，

人们就像准备要撞入一个远离现实的空间，

神秘、引人遐想。

从欧式空间进入极简空间，

人与空间的认识，

需要通过短暂的陌生感适应。

前厅的体量感冲击，厚重围合式的张扬，

刻意制造了短暂的严肃，

克制、张扬，到这里的含蓄、释然，

一切又变得平和而宁静。

让你在略显极简的氛围中，

建立与外部的疏离，

快速进入一个全新的环境。

From European space to minimalist space,

The understanding of human and space,

Need to adapt through a brief sense of strangeness.

The impact of the volume of the front hall, the publicity of the thick and heavy enclosure,

It deliberately creates a temporary seriousness,

Restraint and publicity, the implicitness and relief here,

Everything became peaceful and quiet again.

In a slightly minimalist atmosphere,

To establish alienation from the outside,

Fast to a new environment.

自然、空间与人，归一后和谐共生。

整个室内追寻的是“天、地、人”和谐统一的自然观与哲思，

小小的境地，

通过自由而质朴的创作与形式表达，

诠释了“静、雅、美、真、 和”的情绪体验。

宁静、淡泊、悠远

人置身于自然界，物我完全交融，

感受云雾缭绕的山峰美景，

让心灵得以解脱，得以愉悦。

Nature, space and human are in harmony.

The whole interior pursues the natural view and philosophy of "heaven, earth and man" in harmony and unity,

A small situation,

Through free and simple creation and formal expression,

It interprets the emotional experience of "quietness, elegance, beauty, truth and harmony".

Quiet, indifferent and distant

When people are in the nature, things and I are in perfect harmony,

Feel the beautiful scenery of the mountains shrouded by clouds,

Let the mind be free and joyful.

贴近自然，唤醒心灵

用心感受，柏冉BORAN/CASA的匠心出品

Close to nature, wake up the mind

Feel with your heart, the products of Boran / CASA

有人说，BORAN/CASA的展厅空间

带有一种时尚而又隽永的魅力

一种诗意而又优雅的意境

一种源自把控全局的自信

BORAN/CASA以独特的气质

演绎独有的态度——不追随、自引领

It is said that the exhibition space of Boran / CASA

With a fashion and meaningful charm

A poetic and elegant artistic conception

A kind of confidence from controlling the whole situation

Boran / Casa has a unique temperament

Deduce the unique attitude -- not following, self leading

柏冉BORAN/CASA

始终相信美是源于自然，忠于灵魂。

重新审视生活的真正意图，

希望通过永恒的设计找到生活的本质与设计的真谛。

Boran / CASA

Always believe that beauty comes from nature and is loyal to the soul.

Reexamine the real intention of life,

Hope to find the essence of life and the true meaning of design through eternal design.

着眼于视、听、嗅、味、触五种不同体感，

试图让我们重新找回心灵最纯粹的感悟，

定义更加卓越的居住与生活品质。

面对自然，面对生命，面对未来，

让自己充分享受自然感官所带来的那份优雅体验。

It focuses on the five different senses of sight, hearing, smell, taste and touch,

Trying to get us back to the purest feeling of the mind,

Define a better quality of living and living.

Facing nature, life and future,

Let yourself fully enjoy the elegant experience brought by the natural senses.

关于产品设计，

希望向使用者传递一种生活的真实感。

与大部分品牌不同的是，

柏冉BORAN/CASA的产品设计

不仅融合了优雅的时尚艺术气息，

还在产品的材料及肌理上追求极简与自然的平衡。

About product design,

Hope to convey a sense of reality of life to users.

Unlike most brands,

Product design of Boran / CASA

It not only integrates elegant fashion and artistic atmosphere,

It also pursues the balance between minimalism and nature in the material and texture of products.

功夫不在表面

皆在那些看不见的细节

Kung Fu is not on the surface

It's all in the invisible details

有时候

高端品味

就是一场追求完美的自我折磨。

我们通常都在意手表的外观造型是否优雅，

但真正让你爱不释手的，

是它内部那些你看不到的细节。

定制类家具也是如此，

从外观上看已经非常完美，

但内部看不到的细节其实更令人惊叹。

occasionally

High end taste

It's a self torture in pursuit of perfection.

We usually care about whether the appearance of the watch is elegant,

But what you really love,

It's the details inside that you can't see.

So is the custom furniture,

It's perfect in appearance,

But the details that can't be seen inside are more amazing.

“唤醒引领、生而不同”，难以言喻，

因此融入其中，切身体验，

才是对“生而与众不同”最好的尊重与诠释。

柏冉工厂展厅升级进行中，届时，敬请您亲临现场参观交流！

It's hard to say that "awakening leads, being different.",

So get involved and experience it,

Is the best respect and interpretation of "born different".

The exhibition hall of Biran factory is being upgraded. At that time, please visit the site in person!

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